Are you struggling to show your target audience the value of your products or services? If yes, then it’s time to get creative with visuals!
In this digital age, having an online presence of your brand is mandatory. Since visuals are important, they can help to reach busy and distracted customers quickly. Until recent times, data are useful and have the potential to convince people. However, a recent study has shown that images and videos put a greater psychological impact than the statistics while getting equal exposure.
How do the vision and human brain works in the field of advertisement? Dating back to the time, when caves were the only shelters, the human species used to survive the threat; find food, reproductive mates, and other living aids. It was the time when humans used to depend on their vision and hearing capability. From that instinct, the human brain captures sound and visuals more quickly than information.
Whereas the brain considers text as a tiny image and process it for long to get the information, images provoke human for an immediate response without giving the chance to overlook the message hidden in the picture.
How It Works In the Context Of Conveying a Message?
Visual storytelling is the process of merging images, sounds, feelings, and ideas together. It is widely used to teach children through the online education system worldwide. Visual story-telling is also known as micro-interaction which helps the brands to convey their messages in a more straightforward way.
Still photos, videos, sound, and illustrations are used, which are later enhanced by voice, music, and other elements. There are a few aspects, which make composing a brand story easy with visual storytelling-
Holds Attention Very Effectively:
Visuals catch the eyes rapidly and consistently than text. So, a careful selection of images allures someone for a closer look.
Tell a Story Authentically:
In the area of photography, people are much more interested in candid or real shots. According to studies, consumers want the brands to show authentic social media posts, where real people will be living their story, which is more than posing or smiling.
Build Emotional Connections With the Potential Buyers:
The emotional connection between your brand and potential buyers is very important. If you can do this, you will be one step closer to turn them into your customer. Simply by telling engaging stories on social media, instead of just featuring the products or services will perform better to connect with the audience. It eventually influences the decision of the buyers. If you receive a large number of likes, comments, and shares on a post meaning you are on the right track of visual storytelling.
A visual storytelling example is the mindful use of infographics, which are one of the most shared content types. Clear organization, supporting visuals, good use of color, a clear story or message that is supported throughout the image- are the marketing principles.
Other examples are display ads with an image and supporting text; Instagram pictures containing testimonial snippets and you can use the same strategy with Twitter. Did you know Twitter with images receive 150% more tweets than those without the images?
You can engage your audience on your blog post by embedding infographics into the content or creating comic to convey the message to the audiences in a straightforward way to make your marketing journey a way more easier.
How to Create Memorable Visual Stories?
One of the biggest challenges that marketers and salespeople are facing nowadays is difficulty in showing the true value of their product and services. When it comes hard to express the benefits of your product or services, try doing it with videos and animation. As a modern approach to branding, visual storytelling makes the data digestible and easy to understand. Here’s how you can use visual storytelling to present data in an interesting and funny way-
Identify the Message You Want to Convey:
Lie out the core message and additional points to tell with an image. The image or set of images must tell a story always.
Create Relevant Images to Convey Your Story:
Make sure your images simple and are not distracting. You must be able to convey the original message by omitting the irrelevant one. Here are 3 things to keep in mind while covey your story through images-
- Ensure a clear illustration with the right images.
- Stereotypes images represent common concepts and ideas.
- Create images that go along with your blog posts.
Trim the Fat:
There is no room for unnecessary details in the case of visual storytelling, you have to cram an entire story into a few images. It’s not an easy task, you have to get rid of anything that doesn’t add value to the story. The use of minimum techniques, finishes, fonts, colors can get you a whole lot of attention. Since the mind gets saturated with visual stimuli quickly, adding just one more color can increase the information by 25%.
Add Your Brand Narrative:
Always put a bigger narrative behind the story you are trying to tell, make sure you use your brand’s style guide or visual identity elements, typography, colors while making images.
Consider the Medium:
Make sure your images look good both on desktop and mobile. Details that you can see but not able to understand won’t work and becomes the noisy part of your content.
While creating a visual story, make sure your product or service must stand hero against the pain point in the story. Right from understanding your audience to crafting and boosting your brand story- all play their role to grow your business successfully.
Tips to Make Your Brand Story Shout Loud:
As soon as you get the audience insights and find the right brand strategy to create visual storytelling for your brand, here are a few things to follow-
- Create a moving story through social responsibility, where your brand can stand up as support.
- Get ideas from contemporary news stories and find where your business can give solutions. Capitalize on that to create a story around it.
- Highlight the user-generated content and reviews to tell your brand story. It is the best way to create authentic stories and key to grow a successful business.
- Use the right platform for the right media type. Since different platforms favor different media types, YouTube is mainly for videos, whereas Pinterest is best for the images.
Making a business successful is an art and science, whereas visual storytelling is an intersection of two disciplines. It is better to use a variety of visuals to build your story and make sure you do it right.