The developers especially who are indulged with the developmental project of Ecommerce have to be particular with the CRM. Acronym as CRM, Customer Relationship Management holds an important place in finance industry especially in banking sectors.
It is a system which allows the investors and owners to take proper care of their customers by answering their queries, commenting on their feedbacks and of course by fulfilling their demands.
You might have noticed an application and Ecommerce store comes with some specific fields where customers and users can put on their thoughts about the products, service and the entire application. The owner has to reply them and it is done via CRM.