Welcome to the world of Competitor Analysis
Let’s understand and start with the basics first.
What is Competitor Analysis in your Opinion?
Let me tell you that, competitor analysis is the study of a company’s market competitors in order to determine their strengths and shortcomings, as well as possibilities to exploit them in a marketing plan.
Competitor analysis that is done well contributes to innovation, development, and growth.
Before moving on to the competitor analysis deeply let’s understand.
What’s the best time to do Competitor analysis?
Do you know that, when you’re trying to build your business, you’ll need to think about your competition even more frequently?
Put it in a simple way that competition research is a continuous process.
You’ll have to think about your competition every time you make a choice.
Don’t mark my whole words, you don’t need to be totally compelling with tracking your rivals nor do you need to set specific hours for them.
Instead, retain a working document that you and your staff may update on a regular basis. This is sometimes referred to as a competitor dashboard.
Competitor analysis that is more in-depth, such as reviewing a full website or marketing campaign, can be put in stone. We urge that you review these findings every three months.
It’s more about having a growth attitude than it is about having a sound approach when it comes to competition research.
Why Competitor analysis is a vital aspect at the beginning?
Competitor analysis is important to make your brand stand out from the crowd.
But before that, you have to do a thorough analysis of the same.
Competitor analysis helps you to stop triggering mistakes like a significant increase in the price of a product or making your product or services too similar to others in the market.
Good Competitor analysis always helps you to:
- Be able to differentiate your brand
- Promote your company’s distinct advantages.
- Recognize opportunities quickly and be mindful of any hazards.
- Possess the capacity to predict trends
- Make wise growth choices.
- Be open to new ideas and learn from your competition.
Now let’s dig deeper to understand
Competitor Analysis in Various Fields
There are various aspects to competition research, especially whether you’re using it to develop a business strategy or a fundraising proposal.
Let’s give you guys a rough understanding of it by citing a few topics:
How can you generate competitive content if you don’t know what else is out there? You’ll examine a competitor’s blog, text, adverts, and social media postings as part of a content review (at least).
You should record the content’s performance, word count, and any common occurrences, such as a certain writing style or format, as scientifically as possible.
Watch your SEO analysis closely:
Search engine performance analysis is a little more technical. However, it is easy to evaluate this type of fact without any aesthetic judgment or inclination.
The act of determining how well your rivals do in search engines such as Google is known as SEO analysis.
Review their websites regularly:
Take a detailed look at a competitor’s website to get a sense of how their customers feel. Don’t only criticize or admire your competitor’s website;
Try to directly compare yours to theirs. Make a list of any significant differences and similarities. These will serve as both opportunities and threats for you.
Monitor their price variations:
Make a note of price structurings, such as product bundles, pricing packages, or customizable plans, as well as additional cost advantages, such as free shipping or a free trial, during your price check.
Undercutting a competitor’s rate or offering an extra advantage for the same price is the easiest approach to win.
Position your brand:
You should have a good sense of your competitor’s brand voice and market position by now. Pricing and language will give you a decent indicator of whether a business is targeting a budget or a high-end market.
You should also consider brand positioning as a whole, including the company’s branding, mission, and strapline. What is their position in relation to yours?
Obtain Potential Customers:
Finally, you should learn about your competitors’ sales process. You’ve probably figured out what your competitor’s bait is, but how do they effectively reel in prospects?
This data is more difficult to come by and isn’t always available on-site. It’s at the absolute bottom of the sales funnel, requiring either one-on-one conversation or a virtual checkout.
If you’re having trouble getting a good look at a competitor’s sales plan, the tried-and-true method of impersonating a customer always works to provide you with unrivaled inside access.
Next to analyze Competitor research in Detail we have a few tools for you to discuss. So let’s quickly jump onto it.
Tools responsible for Competitor analysis
Here are the tools down below:
- Google Alerts: You may use this tool to search the internet for specified terms. You may track your brand name as well as the names of your competitors while conducting competitor analysis.
- Moz: This tool may also be used to analyze backlinks. Moz, on the other hand, has a lot more to offer. This SEO program will display each website’s domain authority as well as track your rankings.
- Ahrefs: It is another popular SEO tool. This tool is a treasure trove of competition data, and the site even provides a seven-day free trial if you’re not ready to commit to a monthly fee.
- Semrush: A highly populated tool. This application claims to provide competitive information by tracking your search rank in comparison to a small number of rivals. This tool is available for free, as well as a free trial of the subscription service.
- Quora: This forum-style site gives you access to the juiciest information about your competitors: what their consumers think of them. Without needing to be in the right place at the right time, this observational tool allows you to efficiently eavesdrop on client discussions.
This is all that you need to know about competitor analysis. Hope I could provide you lot of insights on the same.
I’m sure you will be able to do a better competitor analysis and understand the upcoming challenges and react the same.
That’s all for now.